High Noon recalls stock after packaging mishap
Hard seltzer brand High Noon has recalled two production lots of its Beach Variety packs after a supply chain error that could lead to unintentional alcohol consumption.
The brand’s Beach Variety packs contain cans mislabeled as Celsius’s Astro Vibe Blue Razz Edition energy drinks, which have been filled with High Noon’s vodka-based seltzer.
This could lead drinkers to accidental alcohol consumption.
Under supervision from the US Food and Drug Administration and the Alcohol and Tobacco Tax and Trade Bureau (TTB), High Noon has begun a recall of the packs, with the error discovered after a shared packaging supplier mistakenly shipped empty Celsius cans to High Noon.
Consumers have been warned not to drink the Celsius cans with the impacted lot codes ‘L CCB 02JL25 2:55’ to ‘L CCB 02JL25 3:11’, regardless of whether they were purchased in a High Noon Beach Variety pack.
Consumers have been advised to check the code before consumption.
The affected Celsius cans have a silver lid instead of a black lid, while the lot codes can be found lasered on the bottom of the can.
High Noon Beach Variety packs with different lot codes are not affected and are safe to consume.
The affected lots were shipped to distributors in the states of Florida, Michigan, New York, Ohio, Oklahoma, South Carolina, Virginia and Wisconsin.
The company said no illnesses or adverse events have been reported for this recall to date.
Consumers with mislabeled cans are advised to contact High Noon at consumerrelations@highnoonvodka.com for information on next steps and refunds.
High Noon is owned by Californian company Gallo.
According to Impact Databank 2024 data, High Noon was the leading spirits brand by volume in the US in 2023.
It was also the world’s second biggest-selling ready-to-drink brand in 2024, according to The Brand Champions 2025 report, behind only Suntory’s -196 brand.
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