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Chivas Brothers CEO takes on Pernod EVP role

Jean-Etienne Gourgues, CEO of Chivas Brothers, will take on the additional role of executive vice-president for global brands at Pernod Ricard next month.

CEO Jean-Etienne Gourgues Chivas
Jean-Etienne Gourgues, chairman and CEO of Chivas Brothers

Gourgues, who will be taking over the role from Philippe Guettat on 1 August, will remain in his position as CEO of Chivas Brothers.

The company declined to comment or provide any further information on the appointment at this stage.

Guettat, who is preparing to retire, has worked at Pernod Ricard for 34 years, having joined the French firm in 1991.

He has held the position of executive vice-president since 2023, before being in several leadership positions across markets and brand companies, including chairman and CEO of The Absolut Company, Martell Mumm Perrier Jouët, and Pernod Ricard Asia.

The news comes after last month’s announcement that Pernod Ricard would be implementing a restructure of its operations, including internal plans to group its business into two divisions, Gold and Crystal.

A statement at the time said: “At Pernod Ricard, we work on an ongoing basis to adapt our organisation and ways of working to the fast-evolving business environment. That is why we have announced to all our employees an internal project aimed to create a more agile and simplified organisation aligned with our strategic objectives and the current evolution of our business.”

It is believed that these plans will result in job cuts, although Pernod Ricard declined to confirm if this would be the case, or how many of its employees were at risk.

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