Willett and Binder’s Stash form strategic alliance
Kentucky-based Willett Distillery has entered into a strategic partnership with Binder’s Stash to “expand the boundaries” of aged American whiskey.
The partnership is said to combine Binder’s “boundary-pushing approach” to whiskey with Willett’s “legendary heritage and liquid pedigree”.
The companies confirmed that they each remain privately owned and operated.
Through the collaboration, Binder’s Stash will gain access to Willett’s inventory (including experimental mashbills and limited barrels), its bottling operations and distribution platform across domestic and global markets.
“This one-of-a-kind partnership with Willett marks a turning point for Binder’s Stash,” said Bill Binder, founder of Binder’s Stash.
“We’ve built our reputation by sourcing and releasing some of the most distinctive American whiskeys in the country, but Willett represents a different level: generational expertise, uncompromising quality, and a legacy that elevates everything it touches. Together, we’re setting a new bar for what American whiskey can be.”
Binder’s Stash is described as an ultra-premium American whiskey brand, built on “rare barrel access, precision ageing and bold product vision”.
Drew Kulsveen, Willett Distillery master distiller, believes the partnership will “set the stage for future opportunities and represents a bold step forward in expanding the boundaries of what’s possible in the world of aged whiskey”.
It will also enable Willett to support a company that shares its “dedication to quality, innovation, and the future of American whiskey”, according to Kulsveen.
Based in Bardstown, Kentucky, Willet Distillery was founded in 1936.
In December 2022, Willett Distillery invested nearly US$93 million in building a new production facility in Bardstown.
The company previously partnered with rock band Kings of Leon to launch a limited edition Bourbon and rye whiskey collection.
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