WhistlePig names Charles Gibb CEO
Fever-Tree’s former US boss, Charles Gibb, has taken up the role of chief executive officer (CEO) at American whiskey brand WhistlePig.
Gibb previously helped to launch Fever-Tree’s North American arm and was CEO for the division for nearly eight years.
Prior to joining the mixer brand, he was president and CEO at Belvedere Vodka, where he spearheaded the brand’s global expansion efforts. Notably, he established Belvedere’s Project Red and James Bond partnerships.
He has also served in roles at LVMH, Diageo and Bacardi.
“As a Scot, I could not be more excited to be joining this exceptional American whiskey brand,” Gibb said. “I thrive in an innovative, dynamic and entrepreneurial environment. I’ve been involved with start-ups, initiated new markets and transformed developed markets by breaking apart paradigms to accelerate growth. That’s exactly what WhistlePig does with whiskey. We have the perfect mix to shake up the market. Or stir up, if you prefer.”
WhistlePig’s former CEO, Jeff Kozak, stepped down in January after 10 years in the role. He continues to serve as a board advisor and consultant.
Wilco Faessen, co-founder and chairman of WhistlePig Whiskey, said: “Post an extensive search process, where we had an opportunity to consider various exceptional candidates, we are excited to welcome Charles to the WhistlePig team as we tackle the next phases of growth.
“We also want to express our gratitude to Marty Birkel for taking the reins as CEO on an interim basis to enable a thorough search, and the upcoming transition.”
WhistlePig sold a minority stake to Moët Hennessy, LVMH’s wine and spirits arm, at the end of 2020.
Related news
EU delays 50% tariffs on American whiskey
