Ukiyo Yuzu Gin makes Co-op debut
Kirker Greer Spirits has secured a listing for Ukiyo Yuzu Gin in 210 Co-op grocery stores across the UK.
Marking the gin’s first major UK grocery listing, Ukiyo’s citrus-led premium Yuzu Gin will be available at Co-op stores nationwide from mid-June.
Ryan McFarland, chief commercial and strategy officer of Drinksology Kirker Greer, said: “Securing a listing with Co-op is a significant milestone for Ukiyo Spirits and for Kirker Greer Spirits.
“Ukiyo Yuzu Gin has already been incredibly well received in the UK on-trade, and this move into a major grocery retailer is another step forward in our mission to bring premium, craft-led spirits to a wider audience. We are excited to see Ukiyo Spirits continue to grow across both the off and on-premise channels.”
Ukiyo Yuzu Gin, created in Chiba, east of Tokyo, features ‘the zesty, tart flavour of yuzu, the tangy essence of mikan peel, and delicate spice notes from sansho pepper’.
Offered at 40% ABV, the gin hopes to attract both gin enthusiasts and new consumers looking for innovative, high-quality spirits.
The new listing strengthens Co-op’s premium gin offering, aligning with the growing demand for Asian-inspired spirits.
Phoebe Baxter-Graham, spirits buyer for Co-op, commented: “Ukiyo Yuzu Gin is a standout addition to our premium gin selection. The popularity of Asian spirits is soaring, and Ukiyo’s distinct yuzu profile offers something fresh and exciting for our members and customers.
“I’ve been an advocate for the brand since day one. The combination of Ukiyo’s stunning bottle and incredible taste won me over.”
The listing solidifies an expansion of Ukiyo Yuzu Gin’s presence in the UK, currently sold through independent premium retailers, bars, hotels and restaurants.
Yuzu Gin will be available at Co-op stores this June, retailing for £32 (US$43), with a promotional price of £26 (US$35) throughout July.
Last month, Kirker Greer Spirits secured a listing for Ukiyo Japanese Blossom Gin at more than 200 Waitrose stores in the UK.
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