ProWein to sponsor Lifetime Achievement Award
The prestigious Lifetime Achievement Award at The Spirits Business Awards will be sponsored by international trade show ProWein for a second year.
ProWein, whose flagship event takes place in Düsseldorf, Germany, each March, returns to sponsor the award, which was bestowed upon House of Tequila’s master distiller, Jesús Hernández, last year.
Nicole Funke, senior project manager ProWein/ProSpirits, Messe Düsseldorf, said: “Supporting the Lifetime Achievement Award at The Spirits Business Awards is a true honour, and it perfectly reflects ProWein’s mission to celebrate excellence and inspire the future of the global spirits industry.
“Our partnership with The Spirits Business is rooted in a shared commitment to education, innovation and progress – and together, we proudly recognise the individuals driving the industry forward.
“Last year’s ceremony was a memorable celebration of passion and excellence. The 2024 recipient, Jesús Hernández, set a powerful example with his unwavering dedication to quality and innovation in Tequila. We are delighted to once again join forces with The Spirits Business to honour those shaping the spirits world with vision, integrity and lasting impact.”
Founded in 2019, The Spirits Business Awards aims to celebrate the people and brands spearheading the industry.
Awards categories span five key areas of the global drinks industry: Retail & Marketing, Sustainability & Innovation, Culture & Tourism, Product & Brand, and People.
The deadline to enter this year’s awards is 27 June.
The winners will be announced at a black-tie ceremony, which will take place on 13 November at The Underglobe Theatre in London.
English comedian Rob Beckett will take the baton from Claudia Winkleman as this year’s host.
Melita Kiely, editor-in-chief of The Spirits Business and chair of the awards judging, said: “The calibre of entries in 2024 was incredibly high, and we were delighted to reward so many talented individuals, brands and companies for their achievements.
“I’m looking forward to judging this year’s entries, and I’ve no doubt we’ll be seeing even more examples of excellence across the spirits industry.”
For further information about The Spirits Business Awards and to enter, visit the dedicated awards website.
Alternatively, contact Ryan Graves, Richard Cochrane or Rhiannon Morris.
The Spirits Business Podcast recorded an episode with ProSpirits, the dedicated distilled arm to the trade show, earlier this year.
Click the video below to watch the highlights from the 2024 SB Awards ceremony.
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