Nicholson triples revenue in Q1
English gin and batched cocktail producer Nicholson saw revenue soar by 200% in the first quarter (Q1) of 2025, compared to the same period last year.
According to the company, the sales increase was driven by new customers in the UK and the expansion of its Caribbean business.
In Q1, Nicholson said it had driven positive growth across its key markets by launching its bar-quality pre-batched cocktail range, including in bottled, KeyKeg and canned formats, alongside its gin collection.
Nicholson CEO Alex Johns said: “Our laser-focused product development in 2024 is really paying off. The 2024/5 season in Antigua has been a smash hit, with sales up over seven times on the previous year.
“It’s given our new customers in the UK real confidence to know we have delivered major On Tap projects like the T20 World Cup 2024, or that we have developed and run our own profitable cocktail bar. Not many brands our size have done that, so it sets us apart from the crowd.”
Nicholson’s UK on-trade business was bolstered by strong results across the gin and cocktail categories.
The brand’s cocktails are available on tap at various venues throughout the UK, including Uni restaurant in Belgravia, London, and privately owned beaches such as Lusty Glaze in Newquay.
The company’s cocktails can also be found in multiple wedding venues and hospitality providers.
Gin is a core part of the firm’s on-trade business, which features national listings in Nicholson’s pubs, owned by Mitchells & Butlers.
Freddie Copestick, head of sales at Nicholson, added: “It is fantastic to be able to report such positive numbers in Q1, although there remains a significant way to go to achieving our long-term ambitions.
“The team has worked hard to develop some really exciting business over the last few months, and plans for the rest of the year are really promising. I’d like to thank all of our customers for their ongoing collaboration, and I’m looking forward to pushing on to bring excellent Nicholson drinks to more and more consumers in the future.”
In the UK off-trade, Nicholson launched a ready-to-drink range, with a national listing at WHSmith travel retail, supported by a national media campaign starting in June.
Related news
Rémy Cointreau axes 2029-30 sales goals
