Mintis Gin expands Baltics footprint
Gin brand Mintis has partnered with distributor Henkell Freixenet Baltic to launch its products in Lithuania, Latvia and Estonia.
The new exclusive distribution agreement with the Baltics arm of Henkell Freixenet Group is said to mark a significant step forward in the brand’s international expansion.
Stepan Stanek, co-founder of Mintis Gin, said: “We’re incredibly proud to be working with Henkell Freixenet. To be welcomed into a portfolio of such scale and quality is a great validation of what Mintis stands for – bold, natural flavour, striking design and Italian soul.”
Through the partnership, the gins will be available across Lithuania, Latvia and Estonia for the first time.
The agreement includes the brand’s core expression, Originale gin, and Pomelo Paradiso and Wild Raspberry, part of the Italian Summer Edition.
Unveiled in April, the Italian Summer Edition was launched in select global markets last month with a suggested retail price of €27.99 (US$32) per bottle.
Rūta Deksnė, CEO of Henkell Freixenet Lithuania, said: “We are delighted to add Mintis Gin to our portfolio.
“Its unique character and Italian heritage align perfectly with our commitment to offering high-quality, distinctive products to our customers in the Baltics.”
Mintis Gin is available in more than 25 countries, including the UK, Ukraine, Poland, and Austria, and is committed to expanding its footprint across Europe and beyond.
Through the partnership with Henkell Freixenet, the brand is set to reach even more gin lovers in the Baltic region.
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