JC Ribeiro sponsors Best New Product award
For the first time, JC Ribeiro will be the category sponsor for Best New Product at The Spirits Business Awards 2025.
Last year, the Best New Product accolade was awarded to Allora, which is reinvigorating the limoncello category.
JC Ribeiro combines centuries-old expertise of using cork with modern innovation to create premium stoppers for the spirits industry.
João Ribeiro, sales, marketing and business manager at JC Ribeiro, commented: “JC Ribeiro is proud to sponsor the Best New Product category at The Spirits Business Awards – a celebration of innovation, bold thinking, and standout design.
“For over three decades, we have worked with brands at every stage of their journey, from heritage icons to bold new entrants. This category reflects what we value most: originality, quality, and the courage to challenge convention.
“By supporting this award, we honour those who are redefining the future of spirits, and we stand ready to help them bring their stories to life, one bottle at a time.”
The Spirits Business Awards will return to The Underglobe Theatre in London this year, where English comedian Rob Beckett will announce the winners. The ceremony will take place on 13 November.
Last year, more than 320 guests gathered at the venue, where Strictly Come Dancing host Claudia Winkleman revealed the 2024 winners.
Entries are being accepted into The Spirits Business Awards until 27 June.
For further information about The Spirits Business Awards and to enter, visit the dedicated awards website.
Alternatively, contact Ryan Graves, Richard Cochrane or Rhiannon Morris.
You can read all about last year’s winners online.
Click the video below to watch the highlights from the 2024 awards ceremony.
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