De Kuyper is cocktail sponsor of SB TR Beach Party
Dutch liqueurs producer De Kuyper Royal Distillers will return to The Spirits Business Travel Retail Beach Party as the official cocktail sponsor of the event.
On the first Monday evening of the Tax Free World Association (TFWA) World Exhibition & Conference, The Spirits Business hosts its Travel Retail Beach Party on the French Riviera.
This year’s party will take place on Monday 29 September at the Plage & Restaurant Croisette Beach, where De Kuyper will be mixing and shaking a selection of world-class cocktails for guests.
Godelief van Erve, global marketing director at De Kuyper, said: “We are thrilled to be the cocktail sponsor of The Spirits Business Beach Party at TFWA in Cannes for the fourth year in a row, one of the most vibrant and anticipated events in the duty-free and travel retail calendar.
“This partnership offers De Kuyper the ideal stage to highlight our leading role in the global cocktail movement and to share our mixology expertise with an international audience.
“By engaging directly with partners and guests in Cannes, we can inspire them with our cocktail creations and demonstrate our ambition to provide ‘cocktail creations for every occasion’, making high-quality cocktails more accessible and enjoyable across all channels, including travel retail.”
Last year, more than 400 delegates from the TFWA World Exhibition & Conference attended The Spirits Business Travel Retail Beach Party, which has grown into an unmissable networking opportunity during the annual event.
Click the video below to watch the highlights from last year’s party.
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