Cutty Sark & Ginger Ale Highball debuts in US
Blended Scotch whisky Cutty Sark has released its inaugural ready-to-drink product – Cutty Sark & Ginger Ale Highball.
The brand’s signature serve now comes in a pre-made 250ml can.
Combining Cutty Sark blended Scotch whisky and ginger ale, the can comes in at 5% ABV.
Stephen Woodcock, master blender at Cutty Sark, which is owned by La Martiniquaise-Bardinet, said: “The Cutty Sark & Ginger Ale Highball is the latest chapter in our 100-year legacy of pushing boundaries and embracing new possibilities.
“It offers whisky lovers – and anyone after a simple yet elevated drink – a refreshing, convenient way to enjoy the iconic taste of Cutty Sark, wherever their adventures take them.”
The RTD is now available across the US from select retailers, priced at RRP US$9.99 for a pack of four cans.
The launch will be supported by a 360° activation, which will include samples at whisky shows, bold truck wraps, and refreshed in-store visibility.
Portugal and Bulgaria will also be able to enjoy the RTD Cutty Sark can later this summer.
La Martiniquaise-Bardinet has also created a campaign video to support the new product launch.
This week, SB looked at the driving forces behind the growth of the RTD category.
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