Casa Malka announces double sponsorship of SB events
The Spirits Business Awards has welcomed Casa Malka Tequila on board as sponsor of the Innovation in Production category.
This year’s awards ceremony will return once again to The Underglobe on 13 November. English comedian host Rob Beckett will host the evening, announcing the winners live on stage.
Jeff Diego, co-founder and president of Casa Malka Tequila, said: “We’re honoured to sponsor the Innovation in Production award at The Spirits Business Awards 2025.
“At Casa Malka, we believe innovation isn’t just about what’s new – it’s about what moves us forward with intention. From distillation to design, we’ve built our Tequila on the idea that tradition and progress don’t have to be at odds – they can inspire each other.
“Celebrating those who push boundaries in production feels deeply aligned with our values, and we’re proud to stand behind that spirit of bold creation.”
The entry deadline for The Spirits Business Awards is 27 June.
Casa Malka heads to Cannes
In addition, the Tequila brand will also be making a splash at The Spirits Business Travel Retail Beach Party in Cannes, where it will be the official Tequila pour.
The networking event has become an unmissable evening in the drinks industry calendar. The party takes place on the first Monday of the Tax Free World Association (TFWA) World Exhibition & Conference.
Last year, more than 400 guests attended the annual gathering.
The party will take place on Monday 29 September at the Plage & Restaurant Croisette Beach.
Diego added: “We’re thrilled to bring Casa Malka to the sands of Cannes as an official Tequila sponsor of the TFWA Beach Party.
“This isn’t just a celebration – it’s a moment that reflects who we are. Casa Malka was created to live in iconic spaces, where culture, design, and storytelling converge.
“TFWA represents the best in global travel retail, and being part of it affirms our commitment to craft, elegance, and meaningful connection.”
Click the video below for the highlights reel from last year’s event.
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