Bombay Sapphire: Step Into The Blue
Bombay Sapphire has launched a global marketing campaign to immerse people in the beauty of life.
Celebrating the beauty of the natural world and human connection, from the deep blue sea to the bright blue sky, Bombay Sapphire’s global campaign, Step Into The Blue, invites people to immerse themselves in life, in its most visceral form. Inspired by the gin’s iconic blue-hued bottle, the campaign features a striking visual world that captures the ultimate Bombay Sapphire moment, sipping a perfectly chilled Bombay Sapphire and Tonic serve.
The campaign highlights moments enjoyed while savouring Bombay Sapphire amidst nature’s most stunning blues, whether it’s a rooftop overlooking the city or by a shimmering sea.
Evoking memories and creating new multi-sensory experiences, the images draw attention to the sound of ice clinking, the burst of citrus aroma and the vibrant, refreshing taste of each sip. Bombay Sapphire invites consumers to pause and engage meaningfully in the moment.
“We all know how fast-paced life can be, and how easy it is to slip into autopilot. Step Into The Blue is an invitation to reconnect with the beauty that surrounds us,” says the brand’s global vice-president, Natasha Curtin. “At Bombay Sapphire, we have always been about creating beautiful moments, whether it’s the vibrant taste of a Bombay Sapphire and Tonic or the breathtaking glasshouses at our distillery home.
“With this campaign, we wanted to be even more single-minded: celebrating the luminous spirit of our brand by placing our iconic, shimmering blue bottle at the centre of it all. Through Step Into The Blue, we’re encouraging everyone to find their own moments of beauty each day and to embrace them fully,” Curtin explains.
Launched in May, Step Into The Blue is being showcased across key markets in Western Europe, including the UK, Italy, and France, as well as in North America and Australia. The globally focused campaign, which emphasises sensory engagement, was developed in collaboration with the photography duo Gentl & Hyers and the advertising agency AMV BBDO.
Bombay Sapphire is making its first global collaboration under its new campaign by becoming the official gin partner of the UIM E1 World Championship.
Curtin reveals the brand’s continuing engagement with consumers, saying: “Alongside our new advertising campaign, we are excited to be bringing our beautiful blue world to life in 2025 through immersive, multi-sensory experiences. As part of this, we’re thrilled to have recently announced our new partnership with E1, a global sports entertainment platform and the world’s first all-electric race boat Championship. We’re proud to join forces with E1 to celebrate innovation, sustainability and the awe-inspiring beauty of the world’s most breathtaking natural blues. And this is just the start of what’s to come.”
Introduced in an eye-catching blue-hued bottle in 1987, Bombay Sapphire is based on a recipe dating back to 1761. The gin is crafted with a unique blend of 10 hand-selected botanicals sourced from sustainably certified suppliers worldwide, including cubeb berries from Morocco and grains of paradise from West Africa. Since 2014, the Bacardi Limited-owned gin has been produced at the Bombay Sapphire Distillery in Laverstoke Mill, south of England.
With its smooth and complex taste, Bombay Sapphire invites consumers to Step Into The Blue this summer and reconnect with the beauty of life.
Related news
High class act: Highclere Castle Gin
