Beach Bum Rum refreshes packaging
Mauritian rum brand Beach Bum has unveiled a new bottle design to reflect its craft roots and island heritage.
The new bottle design is said to mark ‘a significant step forward in the brand’s evolution, reinforcing its commitment to sustainability, craftsmanship, and its Mauritian roots’.
Encasing the brand’s gold and silver expressions, the redesigned bottles feature a bespoke glass mould, which is a first for the brand.
The new shape aims to enhance Beach Bum Rum’s shelf presence and lend a distinctive identity to its caramelised molasses sugars, coconut, and vanilla recipe.
In line with the brand’s commitment to sustainability, the updated labels are printed on paper made from 95% recycled sugarcane fibre. The labels honour the island’s sugarcane heritage and reflect Beach Bum’s ongoing dedication to eco-friendly practices.
The new label designs maintain the rum’s illustrative style, drawing inspiration from Mauritius’s landscapes and ‘vacation vibes’.
The bottles are capped with a new cork, depicting a map of the island.
David Adamson, CEO of Beach Bum Beverages, said: “This new packaging further tells the story of where we come from, how we craft, and who we are. It’s more than a visual upgrade – it’s a celebration of Mauritius and a reflection of the premium quality we’ve always delivered.”
Beach Bum will roll out its new packaging across key markets this summer.
The launch will be supported by a refreshed brand campaign targeting craft spirits aficionados, bartenders, and retailers.
Earlier this year, Beach Bum Rum partnered with distributor Taster Wine Vertriebs to expand its presence into the northern Germany-Denmark border region.
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