Arkay launches alcohol-free flavoured ‘vodka’
Non-alcoholic drinks company Arkay Beverages has created a new line of seven alcohol-free flavoured ‘vodkas’.
The new collection of zero-proof ‘vodka’ alternatives features seven flavours: mandarin, vanilla, lemon, mango, coconut, strawberry, and apricot.
Made with 100% natural flavours, the new range is in line with the brand’s portfolio, offered without fat and sugar and containing 0% alcohol.
The products are halal-certified, vegan, keto-friendly and gluten-free.
All flavours can be enjoyed as a base for cocktails or neat over ice. Arkay invites consumers to ‘join the sober revolution’ by ‘drinking smart without a hangover’.
The new flavours are available worldwide with a suggested retail price of US$39.99 for a one-litre bottle.
Established in 2011 by Reynald Vito Grattagliano, a perfumer and self-made scientist, Arkay offers a wide range of zero-proof spirits alternatives, including ‘rum’, ‘gin’, ‘whiskey’ and ‘liqueurs’.
The brand’s products feature the ‘WARM molecule’, which it claims ‘triggers sensory stimuli to mimic the burn of alcohol’.
Arkay Beverages began developing its first products in 2007 and launched as a business in 2011. Earlier this year, the company and its sister brand Beyond Spirits launched a private placement memorandum (PPM) as part of its strategic growth plan.
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