Ukiyo Blossom Gin lands in Waitrose
Kirker Greer Spirits has secured a listing for Ukiyo Japanese Blossom Gin at more than 200 Waitrose stores in the UK.
The launch follows Waitrose’s 2024 spirits category reset and is part of the supermarket’s first major range review, aimed at highlighting innovation and quality in the premium gin segment.
John Vine, spirits buyer at Waitrose, commented: “The addition of Ukiyo Japanese Blossom Gin strengthens our premium gin range with a truly distinctive product that reflects current consumer trends, particularly the growing interest in Asian spirits and flavours.
“Ukiyo’s elegant profile and beautiful presentation are sure to resonate with our customers and attract new shoppers looking for something unique and internationally inspired.”
Ukiyo Japanese Blossom Gin is crafted in Chiba, east of Tokyo, by infusing local botanicals, including cherry blossoms and yuzu.
Ryan McFarland, chief commercial and strategy officer of Drinksology Kirker Greer, said: “We are incredibly proud to partner with Waitrose on this significant national listing. Waitrose customers are curious, quality-focused, and open to discovery, making Ukiyo Japanese Blossom Gin a natural fit.
“This is another important milestone for the Ukiyo brand and Kirker Greer Spirits, as we continue to build awareness and gain market share across both retail and hospitality channels throughout the UK.”
Bottled at 40% ABV, Ukiyo’s Blossom Gin will be available at Waitrose for an introductory price of £26 (US$35) until 3 June, after which it will retail for £31 (US$41).
In March, Kirker Greer Spirits reintroduced Ukiyo Japanese Spirits’ Stir the Senses campaign to the London Underground.
Earlier this month, the company launched an apple and ginger-flavoured Jawbox gin liqueur.
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