Smirnoff launches Electric Guava in US
Diageo has added a limited edition flavoured vodka, which has been infused with guava, to its Smirnoff portfolio in the US.
The vodka-based spirit blends the flavours of guava and ginger, and will launch in the US in June.
It is offered at 25% ABV and will be available nationwide, retailing for US$12.99 for a 750ml bottle, US$0.99–$1.25 for a 50ml bottle.
To celebrate the upcoming launch, Smirnoff hosted a one-night-only music and cultural event, Calle Electric, at Miami’s Little Havana.
Jennifer Holiday Hudson, North American brand leader at Smirnoff, said: “We couldn’t think of a more perfect way to introduce Electric Guava than with Calle Electric.
“We were inspired by the tropical flavours that are deeply rooted in Hispanic culture and celebrated across many communities, and we wanted to bottle up that vibe into something people can enjoy together. After seeing how much love there’s been for Spicy Tamarind, we knew it was time to keep pushing the flavour conversation forward.”
The Calle Electric event offered custom cocktails and immersive experiences served to the beats by producer and DJ twins Coco & Breezy, who debuted their new single ‘Home’.
The DJ duo said: “The energy at Calle Electric was unreal – just like the vibe of Electric Guava. Smirnoff brought the flavour, we brought the sound, and together we dropped a new track that everyone can groove to while sipping on the hottest new cocktail flavour this summer.”
Last month, Diageo was named as the official tournament supporter of the Fifa World Cup 2026.
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