Schweppes enters the RTD market
Coca-Cola Europacific Partners (CCEP) has introduced a new line of Schweppes Mix ready-to-drink (RTD) cocktails in the UK.
Mixer brand Schweppes has debuted in the RTD category in the UK with two serves: Gin Twist and Paloma Twist.
Schweppes’ entry into the alcoholic beverage market is part of CCEP’s expanding portfolio of pre-mixed cocktails, which includes partnerships with Absolut Vodka, Bacardi Rum, and Jack Daniel’s Tennessee Whiskey.
The new line comes in single-serve 250ml cans.
Offered at 5.5% ABV, Gin Twist blends gin with herbal lemonade, creating a crisp and citrus-forward serve.
Paloma Bliss is a classic cocktail that combines Tequila, pink grapefruit, and rosemary. The cocktail is offered at 6% ABV.
According to Nielsen data from March 2025, the RTD category in the UK is worth £631 million (US$844m); furthermore, Mintel data from 2024 shows that 65% of RTDs are enjoyed at home.
Elaine Maher, associate director of alcohol RTD at CCEP Great Britain, said: “Schweppes Mix is rooted in craft and credibility – a cocktail range made with the same expertise that’s earned Schweppes its place behind the bar for over 200 years.
“This is a mixologist’s choice, reimagined for modern drinkers – offering bold flavour combinations, premium spirits and ultimate convenience. Whether it’s getting ready to go out or hosting friends at home, we’re helping consumers serve up the perfect start to any night with confidence.”
Schweppes Mix Gin Twist and Paloma Bliss are now available nationwide in the UK, retailing for £2.35 (US$3) per can.
To assist retailers with the launch, CCEP is offering a range of Schweppes-branded point-of-sale kits, now available on the company’s website.
According to a One Pulse survey conducted in October 2023 with 500 participants, 82% of shoppers prefer a cold drink for immediate consumption. In response, Schweppes Mix is placing chillers in stores to meet this demand.
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