Four Branches Bourbon taps country music star
Tennessee-based Four Branches Bourbon has teamed up with country music singer Dillon Carmichael ahead of his summer touring schedule.
Nashville-based Four Branches Bourbon has announced that it has joined forces with the emerging country musician to help promote the brand during his upcoming slate of summer shows.
Carmichael will amplify Four Branches’ messages of ‘Serve Honourably, Drink Honourably’ and ‘Sip to Remember’.
“We’re thrilled to be working with Dillon,” Four Branches co-founder Rick Franco said. “Country music and Bourbon are both quintessentially American and go hand-in-hand, but more importantly, Dillon’s interest in supporting the community aligns with our mission of raising awareness and funds to support veteran and first responder nonprofits.”
Carmichael was born in Kentucky and is similarly based in Nashville. He emerged on the country music scene in 2018 and has toured with Brooks & Dunn and Lynyrd Skynyrd.
“I’m honoured and excited to be joining the Four Branches’ team and work to raise awareness of the mission to honour the heroes among us and raise a glass to those who have served and continue to,” Carmichael added.
Four Branches launched in 2023 as the only spirits company founded by veterans representing all four branches of the armed forces – US Army, Navy, Air Force, and Marines.
Since its founding, the company has donated more than US$420,000 to veteran and first responder nonprofits.
In April, Four Branches announced that it had tapped Gregg Snyder as a strategic advisor. Snyder brings 47 years of industry experience, most recently serving as master distiller for Chicken Cock Whiskey.
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