Chivas Regal makes whisky-infused pies for Arsenal
Blended Scotch brand Chivas Regal has teamed up with London-based Willy’s Pies to serve whisky-infused pies at Arsenal Football Club this Sunday (18 May).
Chivas Regal is Arsenal’s official whisky partner, having signed a multi-year global partnership deal with the North London-based Premier League club last August.
The whisky-infused pies will be served at the last Arsenal home game of the season this Sunday, against Newcastle United at Emirates Stadium, as a tribute to the Gunners Pub community and North London pride.
Combining Scottish ingredients, the pie is infused with Chivas Regal’s signature blended 12-year-old Scotch whisky, coupled with slow-braised beef brisket and caramelised shallots deglazed in Chivas Regal, Isle of Mull cheddar, and rich gravy – all wrapped in Willy’s signature buttery puff pastry and finished with gold dust.
Will Lewis, co-founder of Willy’s Pies, said: “We’re thrilled to be teaming up with Chivas Regal to give back to our spirited community of Gooners with something special as a thank you to their unwavering support all season.
“The idea was to create a pie that feels as celebratory as the occasion with a touch of Chivas Regal’s signature luxury, and I think we’ve nailed it. The Chivas Regal 12-year-old blend brings a whole new layer of depth and warmth to the flavour, and we’re excited for fans to taste what we’ve cooked up.”
At the game, the first 200 adult supporters on the Club level who purchase a pie will also receive a complimentary Orange Chivas Regal Highball.
After the game, the pie will also be available on Willy’s Pies website for a limited time, with all proceeds being reinvested into the community.
Pies and Punchlines
To bring the collaboration to life, and as part of its broader commitment to providing elevated entertainment and experiences for supporters, Chivas Regal has enlisted comedian and fellow Arsenal supporter Mo Gilligan to launch a new Pies and Punchlines content series.
The first episode will be available on 22 May and features Gilligan serving up pie-related humour and playful football banter. It includes interviews with Arsenal players Kai Havertz, Mikel Merino and Leandro Trossard.
The series promises a ‘light-hearted’ and ‘behind-the-scenes’ look at the personalities behind the jerseys, with insights into matchday rituals, player impersonations and unexpected anecdotes.
Nick Blacknell, global marketing director for Chivas Regal at Chivas Brothers, commented: “At Chivas Regal, we’ve always believed success tastes better shared, and there’s no better way to bring that to life than with a pie and a dram on matchday, as we pay homage to the heart and soul of the club – the supporters.
“Joining forces on this collaboration with both Willy’s and Mo Gilligan – another beloved voice of the Arsenal community – demonstrates our commitment to connecting with fans in a way that feels relevant, entertaining, and reflective of our shared values around craft, community spirit and collective success.
“Our partnership with Arsenal is rooted in giving back to supporters at the core of everything we do.”
Chivas Regal is also the official partner of the Scuderia Ferrari HP Formula One team. As part of the collaboration, the Scotch whisky brand named Formula One driver Charles Leclerc its global brand ambassador in a multi-year partnership.
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