Campari heads to Cannes with Mads Mikkelsen
Italian apéritif Campari will sponsor the Cannes Film Festival for the fourth time this year, in partnership with Danish actor Mads Mikkelsen.
Campari will return to the 78th Cannes Film Festival’s red carpet from 13-24 May as its official partner.
Known as a global platform for creativity and artistic vision, the Festival de Cannes is considered ‘one of cinema’s most renowned’ events.
This year, Campari takes centre stage in collaboration with Mads Mikkelsen, star of Netflix’s Hannibal series, with more details on the partnership to be revealed during the event.
The brand will host its namesake event at Hyde Beach by Campari on Saturday 17 May.
The beach venue will also serve as a backdrop for an annual event for industry insiders, held in partnership with Breaking Through The Lens, a non-profit that empowers women and other marginalised filmmakers by facilitating access to essential funding.
Additionally, Campari is set to host premier after-parties.
Campari will once again partner with The Hollywood Reporter (THR) for a special live-recorded edition of the Awards Chatter podcast, which will take place in the Campari Lounge. This year, THR will feature Academy Award-winning actress Sissy Spacek, the star of Die, My Love.
The apéritif brand will also join A24 and Meta to celebrate THR‘s annual Cannes issue with an intimate cocktail reception honouring director Spike Lee and the stars of his new film, Highest 2 Lowest, at Hyde Beach by Campari.
To honour Campari’s role as official partner, global head of Camparino Tommaso Cecca will introduce a limited edition cocktail, Red Carpet – Cannes Edition. The cinema-inspired twist on the Negroni is described as an aromatic blend of hibiscus-infused Campari, bitter chocolate vermouth, and Courvoisier VSOP.
Andrea Neri, managing director at House of Apéritifs, commented: “We’re thrilled to continue our partnership with the prestigious Festival de Cannes. This collaboration is for us a celebration of the passionate creativity behind the world’s most extraordinary cinema.
“Through our collaboration with Mads Mikkelsen and our rich series of events throughout the festival, we continue to celebrate those who follow their passion to create something truly unforgettable.”
Earlier this month, Campari Group reported a 4.2% organic sales decline in its first quarter and confirmed it would streamline its portfolio without pursuing further acquisitions.
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