Absolut unveils Tomorrowland-themed bottles
Pernod Ricard-owned Absolut Vodka has created a collection of limited edition bottles with Tomorrowland festival.
The collection is part of the brand’s ongoing partnership with the electronic music festival, which was formed in 2017.
Tomorrowland is held annually in Boom in Belgium. This year it will take place on the weekends of 18-20 and 25-27 July.
The bottle design is inspired by the 2025 edition of the festival’s fantasy theme, ‘Orbyz’, and has been worked on closely by the team behind Tomorrowland’s main stage.
Each bottle in the three-part collection has a 360º screen-printed design with a frost glow and metallic inks. The design is said to offer a ‘glimpse’ into how Tomorrowland’s fantasy world will be brought to life.
The limited edition bottles are part of the United We Dance partnership between Absolut and Tomorrowland, which looks to unite people through the universal language of music. The festival welcomes more than 400,000 partygoers from more than 200 nationalities every year.
Deb Dasgupta, global vice-president of marketing of Absolut Vodka, said: “We are thrilled to collaborate with Tomorrowland on the first-ever limited edition bottle collection and to be continuing our United We Dance partnership.
“Ours is no ordinary festival partnership. We are trusted colleagues and close friends with shared values. It’s by embracing these shared values of inclusivity and creativity that we aim to unite festivalgoers from diverse backgrounds.
“We want them to engage in unforgettable interactions through the universal language of music – be that at our interactive spaces on-site or through the unique bottle designs, such as with our latest show-stopping collection.”
In 2024, Tomorrowland focused on the theme of loneliness, which Maxime Henain, Absolut’s head of culture and brand partnerships, explained on-site at the festival last year.
The theme will reprise again for 2025 on the back of last year’s success.
Debby Wilmsen, spokesperson for Tomorrowland, added: “This is the first time Tomorrowland’s global theme has been used on a partnership bottle, signifying the continued strength of our partnership.
“A true collaboration between the creative masterminds at Absolut and Tomorrowland, we’re excited to be launching three limited edition bottles this year, inviting consumers around the world to step into the Tomorrowland universe and discover the untold stories of unity and creativity through the intricate, showstopping designs.”
The 700ml limited edition bottles are now available in Thailand. They will launch in Belgium, the Netherlands, Switzerland, Poland, Slovakia and Serbia in June, followed by Brazil in September.
They will be available for an RRP of €22.99 (US$25).
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