That Boutique-y Whisky Company expands core range
Independent bottler That Boutique-y Whisky Company has added three world whiskies to its core range in a bid to continue its mission to make exceptional, characterful whisky more accessible to all.
The three new whiskies – an eight-year-old English rye, a 10-year-old Kentucky Bourbon, and a 21-year-old Irish whiskey – join one Canadian corn and four Scotch whiskies in the brand’s core range, which debuted last year.
Crafted in small batches of around 1,000 and released in 700ml bottles, each new expression is bottled at 45.8% ABV. They are natural in colour and non-chill filtered, in line with the rest of the core collection.
“After a huge amount of planning, and a good bit of fun with artist Emily Chappell to bring our label ideas to life, we’re very excited to unveil three exciting new expressions to join our permanent core range,” said Dave Worthington, global brand ambassador for That Boutique-y Whisky Company.
“We’re not here to complicate whisky, we’re here to celebrate what makes it great. Whisky fans are more curious than ever, and there’s a real buzz around world whisky right now – people want to explore new flavours and new territories.
“These new core expressions represent the best of the best: whiskies that are bold, distinctive, and seriously delicious. They’re the kind of drams we think deserve a permanent place on the shelf.”
The eight-year-old English Rye was distilled from a high-rye mash bill and aged in toasted French oak casks. It also incorporates English single malt matured in ex-Islay casks for added complexity.
Its comic-book label, drawn by Chappell, features the English Longhorn Cattle – an ancient breed with roots in northern England.
“Our English Rye is bold and spice-forward with a touch of peat, reflecting the rapid evolution of the English whisky category since we first bottled one in 2016, when mature stock was scarce,” Worthington explained.
The 700ml bottle is priced at £44.95 (US$60).
Meanwhile, the new American expression, priced at £59.95 (US$80), is described as a ‘classic’ Kentucky straight Bourbon made with a 77% corn mash bill and aged in deeply charred American oak.
“The Bourbon brings depth and richness, with classic Kentucky character,” said Worthington. “A fitting addition, given it was the first non-Scotch we ever released.”
On the palate, this whiskey offers layers of vanilla, dark toffee and toasted pecans that are lifted by warm spice and leather, for a velvety and well-rounded sip.
Its label features the mighty North American Bison, the continent’s largest land mammal, which is described as a ‘fitting tribute’ to this bold American expression.
Finally, the 21-year-old Irish whiskey is “a testament to the category’s remarkable resurgence – from just two distilleries in the late 1970s to over 50 today. A revival worth celebrating,” Worthington noted.
The whiskey was matured in ex-Bourbon and oloroso Sherry casks, and brings honeyed malt, dried fruit, toasted oak, fig and baking spices together.
The label features the beloved Connemara Pony, known as ‘Capallin Chonamara’ in Irish Gaelic, which is set against a shamrock green background with touches of orange.
It is offered at an RRP of £99.95 (US$134).
“As always, we’re proud to offer whiskies that overdeliver on flavour, without overstretching your wallet. We believe whisky is for everyone, and everyone should have the chance to try something genuinely exceptional.”
All whiskies in That Boutique-y Whisky Company’s core range are available to order from Master of Malt.
Last year, we tasted a selection of whiskies from That Boutique-y Whisky Company while interviewing Sam Simmons, head of whisky at Atom Brands, on The Spirits Business Podcast.
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