Silent Pool becomes official gin of Ascot
Ascot Racecourse has made Silent Pool its gin supplier and has confirmed it will become the official gin for horse race programme Royal Ascot, which attracts 300,000 racegoers annually.
The three-year agreement will see Silent Pool Gin available year-round at Ascot Racecourse in Windsor, England, with a permanent bar in the grandstand, and additional bars across the site throughout the five-day Royal Ascot race meet, which is scheduled to take place from 17-21 June this year.
The gin will also feature as part of the Royal Ascot Blush, Ascot’s best-selling signature cocktail. The serve will be available at the royal meeting this year.
Chloë Hamlett, head of partnerships at Ascot Racecourse, said: “Silent Pool’s commitment to quality and their quintessential English influence fits perfectly with our own values and the experience that we want to give our customers at Ascot and Royal Ascot. We are excited to team up and showcase the best of our brands, both on course and with our planned activations.”
Ian McCulloch, founder of Silent Pool Gin, added: “I am absolutely delighted Silent Pool Gin is the official gin of Ascot.
“As an ultra-premium handcrafted gin with its distillery located in Surrey, Silent Pool Gin is the perfect partner for the quintessential English luxury of Ascot. We look forward to developing this exciting collaboration over the coming years.”
Silent Pool Gin boasts 24 botanicals and is described as a ‘full-bodied and fresh spirit with an unrivalled clarity and depth’.
As well as on-site presence at the racecourse, Silent Pool said it would also be bringing the collaboration to life with two travel retail activations at London Gatwick and London Heathrow airports this summer, details of which have not yet been disclosed.
In 2023, William Grant & Sons acquired Silent Pool Gin for an undisclosed sum.
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