El Rayo puts signature serve into a can
Tequila brand El Rayo has moved into the ready-to-drink (RTD) market with a canned version of its signature Tequila Tonic serve.
El Rayo’s Tequila Tonic RTD combines the brand’s plata expression with an artisanal tonic and a hint of fresh grapefruit.
Presented in slimline 250ml cans and resting at 7% ABV per serve, the release is described as the natural next step in El Rayo’s mission to inspire people to drink Tequila differently.
El Rayo’s co-founder, Tom Bishop, said: “We’ve been banging the Tequila and tonic drum since day one at El Rayo. Our new RTD is the next step in making it even easier to enjoy – opening the door for a new audience to discover Tequila.
“We’ve crafted a full-flavoured, beautifully balanced serve that brings our premium plata Tequila to more moments – all while staying true to our vision of a modern, creative Mexico.”
The can’s design continues El Rayo’s bold visual identity, which is brought to life by Mexican artists. This, the brand said, ensures standout appeal as a premium alternative to ‘gin in a tin’.
Featuring vibrant colours and dynamic shapes inspired by modern Mexico, the packaging has been designed to ensure the new RTD makes its mark in the fast-growing canned cocktail space.
El Rayo’s new Tequila Tonic RTD will be available on elrayotequila.co.uk and Amazon, priced at £39 (US$52) for a case of 12), and on Zapp for £3.50 (US$4.66) a can.
Alongside the new RTD, El Rayo’s two Tequilas – El Rayo Plata (RRP £34/US$45) and El Rayo Reposado (RRP £38/US$51) – remain at the heart of the brand’s range.
El Rayo was co-founded by Bishop and Jack Vereker in 2019.
Last year, the pair raised £1.33m of investment, exceeding its £1.3m (US$1.73m) target.
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