Edinburgh Gin ‘dances’ in new campaign
Ian Macleod Distillers-owned Edinburgh Gin has unveiled its new ‘Perfectly Composed’ campaign, which features dynamic dance routines that aim to bring its ‘playful spirit’ to life.
This new campaign is described as the next stage in the evolution of Edinburgh Gin, which has been ‘at the forefront of the craft gin movement’ since its launch in 2010.
The campaign’s assets focus on the brand’s core range, including The Classic Gin, Rhubarb & Ginger Gin, Seaside Gin, and Rhubarb & Ginger Liqueur expressions.
The ads will be situated across premium digital outdoor sites that boast ‘maximum visibility’ close to points of purchase in cities nationwide, including Edinburgh, Glasgow, Newcastle and London, with extended audience reach through Meta and YouTube.
“Edinburgh Gin has always been a disruptor,” said brand manager Barbara Turing. “We are pioneers of flavoured gin, and we continue to push boundaries which is the spirit of the brand. This campaign is all about celebrating our rich ‘wonder-filled’ flavours, communicating the diversity of our expressions, and distilling excellence to connect with current and new gin consumers.
“We have consistently invested, taking Edinburgh Gin to the UK’s seventh biggest gin brand, overtaking Malfy in the last period.
“We are confident that our new campaign will drive trial and sales among consumers seeking products that are authentic, vibrant and exciting with the assurance of a world-class gin experience.”
The new creative campaign follows the launch of new packaging, and the unveiling of its ‘state-of-the-art’ carbon neutral distillery in the heart of Edinburgh in December 2024. At this new site, the brand’s entire range is distilled using 100% natural botanicals and flavours. The site also offers gin experiences to visitors.
The opening of this distillery marked a major investment and commitment to Edinburgh Gin’s ‘relentless’ dedication to innovation.
Caroline Fox, UK commercial director for Edinburgh Gin, said: “Our new brand home is testament to our rich heritage, knowledge and commitment to sustainability as the brand goes from strength to strength.”
To watch the campaign video, click below.
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