Altos expands RTS range
Pernod Ricard UK has added a second flavour, Strawberry Margarita, to its Olmeca Altos ready-to-serve (RTS) cocktail range.
Altos launched its first bottled RTS cocktail, Lime Margarita, in 2022 in the US and last spring in the UK. The brand also created a canned range in 2023.
The new strawberry-infused flavour is made using Olmeca Altos 100% Blue Agave Plata Tequila, triple sec, and agave syrup.
According to Nielsen mixed drinks data from January 2025, Altos Tequila is the number-one RTS Margarita by both value and volume.
Josh McCarthy, brand director for Pernod Ricard UK, commented: “Altos is leading the UK Tequila revolution, continuing to shift perceptions of the category with a bartender-built brand that prioritises authenticity, education and craft over celebrity hype.
“Despite Tequila’s growth, it’s still just over 1% of the UK spirits market. With so much headroom to grow, our excitement grows, and we’re doubling down on visibility and retail presence to change this.
“This approach has helped us become the number-one 100% agave Tequila in UK grocery stores. Through this channel, we’ve been champions of making bar-quality Margaritas accessible and have seen our RTS flying.”
Altos Margarita Strawberry will be available in Asda, Tesco, Amazon, and GoPuff from April before rolling out across the wider off-trade later this year.
The new flavour, bottled at 14.9% ABV, has an RRP of £15 (US$20). Each 750ml bottle contains six servings.
Last year, Pernod Ricard launched its inaugural advertising campaign for Altos Tequila in the UK.
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