Senior citizens could win lifetime supply of Fireball
Sazerac is offering fans a lifetime supply of Fireball Cinnamon Whisky, but there is one slight catch…
To win the prize, fans must be aged over 90 – so anyone born after 1935.
The initiative salutes the ‘90-plus legends who’ve spent nearly a century making memories, surviving life’s curveballs and keeping the party rolling’, Sazerac claimed.
“We’ve seen them all over social media, we’ve heard directly from the source, and we can confirm one undeniable truth: senior citizens love Fireball,” said Danny Suich, global brand director for Fireball.
“And who are we to argue with their years of wisdom? After all, they were born right as Prohibition was ending and have been breaking barriers and bringing the heat ever since. It’s time to celebrate the 90-plus crowd: the party royalty who never stopped turning up.”
To win the lifetime supply, Fireball fans aged 90 and above can visit LifetimeSupplyofFireball.com, or they can also be submitted through nomination. Other requirements include filling out all information, including an uploaded photo of the nominee and answering the question: ‘How do you keep the mischief alive at 90-plus?’
For ‘old school’ applicants without access to the internet, photo and responses can also be mailed directly to Sazerac Company, ATTN: Team Fireball, 10101 Linn Station Rd #400, Louisville, KY 40223.
The offer is available until 31 March, which is the 90th day of the year.
Sazerac stressed the supply is strictly for the winner, so no “passing it down in the will, sneaky ‘whisky inheritance’ loopholes, and definitely no ghostly reappearances to claim a refill”.
Suich added: “When you’ve been partying for 90-plus years, you don’t slow down; you keep the good times going long after closing time. We’re honoured to be part of our fans’ victory laps – and their wake-up call after a well-deserved nap, too.”
Besides senior citizens, Fireball has also supported ‘sick’ darts fans and sad American football supporters in other recent marketing initiatives.
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