Rum on the rise: quality shines through
As one of the world’s largest bulk rum suppliers, E&A Scheer offers access to a wide spectrum of styles, flavours and origins to meet the demands of experimental drinkers.
The year 2025 is up and running, and, with it, the continued evolution of the rum category. New flavour profiles and exotic origins. Sustainable production and stunning packaging. Yes, rum is stepping into the limelight with IWSR estimating the overall market could be worth a dazzling US$20 billion by 2028.
With relatively high disposable incomes, Millennials are more adventurous than ever when it comes to exploring new, premium quality drinks. That’s why craft, aged, and limited edition rums look set to be the next big thing, offering depth and complexity across an unequalled range of styles.
Consumers are also seeking drinks that offer not only a unique flavour profile, but also tell an authentic story. Rum answers this call with a rich history, deep cultural significance, and a wide diversity of origins that each have their own unique characteristics and traditions.
Rum also stands to benefit from the premiumisation of other sectors such as ready‐to‐drink (RTD). Due to its quality and sheer versatility, rum is an ideal alternative to Tequila and vodka as a base for RTDs. It’s no surprise 2025 is expected to see significant growth in rum‐based RTD cocktails.
E&A Scheer: the global rum experts
As a pioneer in the sustainable sourcing and supply of rum, E&A Scheer creates tailored blends to meet ever‐evolving requirements. Stocking rums from more than 40 origins and distilleries worldwide, we offer easy access to a full spectrum of styles, flavours, ages and tastes.
E&A Scheer’s vast portfolio includes rums from Vietnam, Thailand, Europe, Africa, the Philippines, Indonesia, the Caribbean and South America. The company recently expanded its range with new rums from Australia, Cambodia, Haiti, Japan and Tahiti.
Meanwhile, E&A’s sister organisation, The Main Rum Company, specialises in unique premium and super‐premium rums matured in casks of various woods and types. Each imparts its own unique characteristics, resulting in aged rums of distinctive character and exceptional quality.
As an independent partner, we make rum sourcing easy. Offering high quality, custom‐made blends, we guarantee a continuity of supply free from the risk of relying on a single distillery. Whatever quality you require and in whatever quantity, be that 1,000 litres or 25,000, our central Amsterdam warehouse can deliver quickly as well as reliably.
We’re perfectly placed to help you develop a premium blend that offers a story, as well as a taste, that stands out.
See how our expertise and innovation in rum can enhance your portfolio at rum.nl.
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