Nordic whisky distilleries join forces
The Nordic Whisky Collaboration will bring together the region’s whisky distilleries to enhance and promote the category on a global scale.
The decision for the collaborative initiative was made at a gathering of 18 key distilleries from across the Nordic countries, held in Copenhagen, Denmark, on 18-19 March.
The partnership marks the first time the industry has joined forces in this way, uniting Nordic whisky distilleries from Sweden, Norway, Finland, Iceland, Denmark, Greenland, Åland, and the Faroe Islands.
Anssi Pyysing, CEO of Teerenpeli Distillery in Finland and head of the elected working group, said: “It has taken us a while to get to this point where we are ready for such a collaboration, but now we’re here.
“We’re neighbours who share both history and values, and by coming together, we will work to establish Nordic whisky as a category that stands proudly alongside the other recognised whisky regions.”
Named the Nordic Whisky Collaboration, the organisation will work to elevate the identity and recognition of Nordic whisky internationally, providing a platform for distilleries to collaborate, exchange insights, and promote the distinct qualities of Nordic whiskies.
Jan Groth, head of the soon-to-be-established Nordic Whisky Collaboration, emphasised the significance of the initiative: “This marks the beginning of an exciting new chapter for Nordic whisky. The industry has grown a lot in the last decade, and now, with a united approach, we have the opportunity to truly showcase the exciting variety we have to whisky lovers around the world.”
The organisation’s next steps include formalising its structure and setting strategic initiatives for the coming year.
The Nordic countries are home to approximately 70 distilleries, with an estimated annual production capacity of five million litres of whisky.
Last year, blended whisky brand Woven created limited edition expression, Friends of the North, which aimed to highlight the ‘dynamic and diverse’ whisky landscape of the Nordic region.
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