Cincoro and AC Milan team up on anniversary bottle
Tequila brand Cincoro has created a limited edition bottle with AC Milan to celebrate the Italian football club’s 125th anniversary.
Cincoro became the official partner of the Serie A club last year, when the brand also expanded into Italy.
The red and black design – reflecting AC Milan’s club colours – houses the brand’s añejo, which has been aged for more than 20 months.
Bottles are adorned with the gold logos of AC Milan and Cincoro Tequila, with each bottle also individually numbered. The release is limited to 125 bottles as another nod to the football club’s anniversary.
Emilia Fazzalari, Cincoro Tequila co-founder and executive chairperson, said: “Collaborating with AC Milan to create this limited edition bottle is a true celebration of greatness, craftsmanship, and history. With only 125 bottles designed in their signature red and black, we’re honouring the team’s incredible legacy, 125 years of excellence and passion that have defined AC Milan on and off the pitch.
“This exclusive release allows us to offer both AC Milan fans and premium spirits connoisseurs a unique experience, blending AC Milan’s winning spirit with the rich and delicious taste of Cincoro Tequila.”
The bottles are priced at €295 (US$323) and are available only in Italy, exclusively at AC Milan’s flagship store in Milan and for pre-order through its online store.
To celebrate the launch, Cincoro and AC Milan showcased the bottle and their partnership at La Bottega del Diavolo, the club’s newly launched boutique within the AC Milan Flagship Store in Milan. Fans could view and reserve the bottle at the site.
Maikel Oettle, chief commercial officer of AC Milan, added: “We are proud to partner with Cincoro Tequila in celebrating AC Milan’s 125th anniversary with this exclusive, limited edition release. The red and black design is a tribute to our rich history, relentless passion, and enduring legacy.
“This collaboration honours the heritage of our club while bringing together the world of football and premium spirits, offering a truly exceptional experience for those who appreciate the artistry of both.”
Cincoro was founded in 2019 by basketball and NBA legends Michael Jordan, Jeanie Buss, Wes Edens, Emilia Fazzalari and Wyc Grousbeck.
Last year, the brand received the backing of tennis superstar Serena Williams.
Cincoro isn’t the only spirits brand to harness the power of sport in the past year; we rounded up some of the other brands that made the play in 2024.
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