The O2 arena opens Aperol bar
Campari Group-owned Italian aperitivo Aperol has signed a three-year partnership with The O2 arena in London.
The brand’s partnership with ‘the world’s busiest live entertainment arena’ includes an exclusive Aperol-branded bar on Level 1 of The O2 arena. Guests at the bar can start their celebrations before the show or enjoy a mid-event toast.
The deal was brokered by AEG Global Partnerships and will see the Italian aperitif become the arena’s official Spritz partner.
The bar, open to all ticketholders, offers the brand’s signature drink, the Aperol Spritz, for £13.50 (US$17) or a Crodino Non-Alcoholic Spritz for £9.50 (US$12).
Aperol said its partnership with The O2 arena underscores the brand’s connection to music and culture, ‘blending the rhythm of live performances with the art of aperitif’.
The O2 arena in North Greenwich, London, hosts more than 300 events annually.
Last year, Aperol renewed its sponsorship with the US Open Tennis Championship and announced a partnership with the electronic music festival Electric Daisy Carnival Thailand 2025.
Last month, the aperitivo brand launched a series of après-ski initiatives, bringing its signature serve to ski destinations worldwide.
In its most recent results, Campari announced it would ‘accelerate’ its portfolio streamlining by disposing of ‘non-core brands’.
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