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The DB Asia Masters extends entry deadline
Good news for Asian spirits brands looking to raise their profiles – the deadline for The Drinks Business Asia Masters 2025 has been extended.
Asian spirits brands – covering all categories from shochu, soju and baijiu to whisky, vodka and gin – now have until 21 March to enter The Drinks Business Asia Masters 2025.
The annual blind-tasting series has been reimagined for 2025 to make it easier for wine and spirits brands to enter.
For the first time in the competition’s history, the chairs of The Global Wine Masters and The Global Spirits Masters Competitions – Patrick Schmitt MW, editor-in-chief of the drinks business, and Melita Kiely, editor-in-chief of The Spirits Business – will be heading to Hong Kong in May to lead the judging process.
Kiely said: “Asia is a fascinating landscape in the spirits world, and I know there is a wealth of innovation pouring out of this part of the spirits industry. But not only that, the opportunities for international brands to find success in the Asian market is extremely high.
“I’m looking forward to seeing what both locally made products and international spirits have to offer at this year’s judging.”
Reasons to enter The Drinks Business Asia Masters
Entries will be assessed according to their respective categories, styles and price points (where applicable) for the chance to secure Bronze, Silver, Gold and, at the highest end of the score table, Master medals.
The results of The Drinks Business Asia Masters 2025 will be published in the drinks business Asia magazine and on thedrinksbusiness.com, with additional spirits coverage in the world’s leading trade title dedicated to the spirits trade, The Spirits Business.
Additional exposure will be guaranteed through both titles’ social media platforms, which boast tens of thousands of followers.
Plus, the medallists will also feature in both the drinks business’ and The Spirits Business’ newsletters, including the Chinese version from the drinks business.
The deadline for entries is 21 March 2025. Samples must be received by 31 February. Entries are being accepted online now.
For further details, contact Sophie Raichura: sophie@thedrinksbusiness.com.
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