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Ross Bryant joins Narratives
Former global brand ambassador of No.3 London Dry Gin, Ross Bryant, has joined forces with brand consultancy Narratives.
Narratives, a boutique-style full-service creative agency, was founded by Allie Saunders in 2018 and has worked with companies such as Soho House Group, Samsung, Formula One and Universal Music.
Bryant is said to bring a ‘wealth of experience’ to his new role, having worked in luxury partnerships and collaborations with Globe-Trotter, Nude, Duke’s bartender Alessandro Palazzi, bottled cocktails brands, and related products developed for the consumer market and international advocacy programming.
Bryant will work alongside Saunders in the role, and of the move, he said: “I’ve been carefully considering my next steps in the industry for some time, and with the recent birth of my daughter, this felt like a natural progression. I’ve been in hospitality for nearly 20 years in many guises, and now, I want to take my experience and passion for advocacy and strategy to a wider audience.
“This move allows me a greater breadth of creativity across the whole of the luxury spirits industry and to be able to offer this on a global scale alongside Narratives is exciting.”
Bryant will head up all work related to advocacy, brand strategy, partnerships, and consultancy directly with luxury fast-moving consumer goods (FMCGs).
Saunders added: “This is a really exciting time for us – personally and professionally. We have wanted to move into FMCG, specifically the luxury spirits space, for quite some time, and Ross will take the lead for us on this.”
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