This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
News
Megan Thee Stallion launches Tequila
Chicas Divertidas, created by musician Megan Thee Stallion, has debuted with a blanco and reposado expression.
Three-time Grammy Award-winning musician Megan Thee Stallion has launched a Tequila line to coincide with her 30th birthday. Chicas Divertidas is produced at Casa Centinella (NOM 1140) from 100% Blue Weber agave.
“Smooth, sultry, and premium – this process has been years in the making, and I’m so proud to take this next step in my journey as an entrepreneur and launch this brand,” Megan said.
The bottle design is inspired by the poisonous Angel’s Trumpet flower, known for its bold colours and striking appearance. A dagger-pierced heart crowns the bottle, which Megan says she is excited to share with her fans, known as the ‘Hotties’.
“It’s time to give them a drink made by me!” she said. “I’m excited to share this labour of love with you all and hope you are inspired to enter your Chicas era!”
The blanco is bottled at 40% ABV and priced at US$70. It features citrus notes and herbal hints of rosemary and green tea. The reposado is bottled at 40% ABV and priced at US$80. It delivers caramelised agave, American oak, and cooking spices.
Both expressions are available for pre-order and will be offered in limited quantities in select US retailers.
Recent data from IWSR found that in 2022, Tequilas founded by celebrities soared by 40%, three times the category growth rate of 13%, while last year the figures were 16% for celebrity Tequilas against 3% for the category as a whole.
Related news
The most successful celebrity-backed spirits brands