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Italicus Aperitivo Challenge 2025 open for entries
Creativity and innovation will be at the core of The Art of Italicus Aperitivo Challenge as it returns for its seventh year.
The global cocktail competition is inviting bartenders from around the world to put their unique spin on a Spritz for 2025.
Up for grabs is the title of Italicus Bar Artist of the Year 2025 and the chance to take part in an exclusive mentorship programme, which will include access to leading bar industry events worldwide.
The winner will have the opportunity to work with Lorenzo Antinori, from Bar Leone in Hong Kong, which ranked as the number-one bar in Asia’s 50 Best Bars 2024.
“As we celebrate the seventh edition of the Art of Italicus Aperitivo Challenge, we continue to push the boundaries of creativity and innovation in the aperitivo tradition,” said Giuseppe Gallo, founder and CEO of Italicus. “This year’s focus on reimagining the Spritz reflects our commitment to keeping the ritual fresh, exciting and relevant.
“With Lorenzo Antinori as our partner and a grand final in Europe, the 2025 challenge will undoubtedly showcase the extraordinary talent of bartenders worldwide.”
Entrants are encouraged to take inspiration from any form of art to create their drinks, from painting and sculpture to music, architecture or fashion.
Roberta Mariani, advocacy director for Italicus, added: “The Spritz is synonymous with the aperitivo tradition and has enjoyed global popularity thanks to its light, refreshing character and versatility.
“As appreciation for the Spritz continues to grow, Italicus leads the way, championing quality, diversity and artistry in the aperitivo moment.”
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