Coppa Cocktails lands in Germany
MG Destilerías has partnered with MBG International Group to launch its pre-mixed brand Coppa Cocktails in Germany.
The brand’s entry into the German market is driven by the growing demand for premium pre-made cocktails.
MBG International will oversee the brand’s distribution in both on- and off-trade, as well as offer business-to-consumer sales through the Amber Room online shop.
Coppa Cocktails makes its market debut in Germany with 13 classic serves in 700ml format, including Espresso Martini, Margarita, Mojito and Negroni.
The pre-mixed cocktails are also available in six-packs and a 98ml sampling size.
Coppa Cocktails are recommended served over ice and, on some occasions, with an Espresso Martini, shaken with ice before serving.
For the market launch, MBG is utilising existing listings with Rewe and Edeka supermarket chains and will support the introduction with 8,000 tasting boxes to selected retail partners, cash and carry markets, and hospitality hubs.
Coppa Cocktails is expected to achieve sales of 30,000-40,000 cases in the German market.
Manu Giró, CEO of MG Destilerías, said: “Coppa Cocktails has a unique brand universe that genuinely translates the values consumers are looking for in this category – taste, indulgence, diversified offer with a lower ABV. In addition to being the ideal complement to our brand portfolio, it opens new opportunities in key regions like Europe.”
Coppa Cocktail was launched in March 2024 and offers 16 ready-to-serve cocktail flavours in shaker-shaped bottles.
MG Destilerías, founded in 1835, also produces a variety of gin brands, including Le Tribute, Master’s and Gin MG, and Santísima Trinidad Cuban rum.
Last year, the Spanish distiller announced the launch of a limited edition series of Le Tribute gins.
Related news
Texas retailers could soon stock spirits-based RTDs
