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Chivas Regal partners with grillz artist
Chivas Brothers’ blended whisky brand, Chivas Regal, has partnered with grillz artist Dolly Cohen to create a golden bottle for its 15-year-old whisky.
The gold release of Chivas Regal’s XV 15-year-old blended whisky is limited to 200 bottles and available exclusively at Selfridges’ London flagship and online for £64.99 (US$82).
For the release, Chivas Regal collaborated with Paris-based jeweller and artist Cohen, who has been credited for bringing a female focus to the grillz mouth jewellery trend.
Cohen’s jewellery has been worn by music artists including A$AP Rocky, Rihanna, Beyoncé, and Madonna.
In addition to the limited release, Cohen has designed a 14-carat gold bottle cage worth £18,000 (US$22,700), which is now on display at Selfridges’ London flagship store.
Cohen commented on the collaboration: “I was thrilled to push the boundaries of my craft for this collaboration with Chivas Regal. Transitioning from intricate jewellery to a sculptural masterpiece was an exciting and transformative challenge. I had to completely rethink my technique, approaching the project as a sculptor by shaping, refining, and experimenting with designs until I achieved the perfect balance.
“Working with gold in this way allowed me to bring my organic, meticulous approach to a larger scale, creating something that truly merges my artistry with the bold elegance of Chivas Regal. The result is a piece I am incredibly proud of.”
Bree Runway, a singer and rapper from London, has been chosen as the muse for the collaboration. She said: “This project has been such a fun, bold, and boundary-blurring experience with worlds colliding in the best way. I love being a muse and am obsessed with Dolly Cohen’s iconic legacy and fearless designs. What makes this even more special is how much the Chivas Regal ethos speaks to me.
“As an artist, I have never taken the straight route; I stay curious, push the envelope, and I’m always stirring up something fresh; it’s exciting to be able to celebrate creatives and brands doing the same.”
The collaboration is part of Chivas Regal’s ‘I Rise, We Rise’ campaign, which is said to represent ‘collective success, tenacity, and the importance of appreciating one’s journey towards success’ – values integral to both Cohen and Bree Runway.
Alison Perrottet, brand director for Chivas Regal UK, said: “In a world driven by established ways to the top, Chivas Regal inspires unapologetic success to forge new paths by being a symbol of the new power because it believes the world is a better place when we break through and inspire others. Dolly Cohen’s art has a global reach with A-List celebrities, and we are delighted to display this unique item to UK fans.”
The collaboration is the second between a spirits brand and a grillz designer this year, following Havana Club’s partnership with Maison Raksha.
Chivas Brothers saw sales for its whisky portfolio dip by 2% in the first half of the 2025 financial year.
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