Absolut partners with the Sugababes
British pop band the Sugababes have become ambassadors for the flavoured range of Absolut vodka and created a trio of serves.
Each Sugababe has created their own Absolut serve, with Mutya Buena behind the Push the Berri Button Collins, featuring Absolut Raspberri, elderflower cordial, lemon juice and soda water.
Keisha Buchanan created the Round Round Martini, which blends Absolut Vanilia, mango purée, lemon juice and passion fruit liqueur, while Siobhán Donaghy served up the Hunni Like Me Martini, featuring Absolut Hunni, simple syrup, lemon juice and chilli.
The Sugababes commented: “We’re buzzing to share this Absolut Vodka cocktail collection with you – each drink is inspired by our own bold and unique style!
“From the playful energy of Mutya’s Push the Berri Button Collins to the sophistication of Keisha’s Round Round Martini, and the classic charm of Siobhan’s Hunni Like Me Martini. It’s all about mixing things up, having fun, and bringing new twists to classic recipes we love. Enjoy!”
As part of the partnership, consumers can scan QR codes in UK stores for a chance to win tickets, merch and signed goodies, with additional chances to win for those who purchase a bottle of the vodka brand’s Hunni, Raspberry or Vanilia flavours.
Throughout the Sugababes’ tour, Buena, Buchanan and Donaghy will sign a limited number of bottles, which fans will be able to win on social media.
Brand director Alison Perrottet said: “Absolut believes we’re Born To Mix – celebrating the power of blending, whether it’s drinks, ideas or people. With a legacy of supporting creative communities since 1979, Absolut partners with artists and musicians to spark cultural conversations and inspire progress.
“This partnership with the Sugababes, a group celebrated not only for their music but also for representing reinvention and unity, showcases how blending voices, talents, and perspectives can inspire and celebrate diversity and creativity.”
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