Welsh whisky secures GI status in Japan
Penderyn Distillery has gained formal recognition for single malt Welsh whisky’s geographical indication (GI) status in Japan.
Single malt Welsh whisky was recognised with a UK GI on 24 July 2023.
The new ruling on the Japanese market is a critical milestone for Wales’ whisky industry, providing legal protection and authenticity for Welsh whisky exports to Japan.
Stephen Davies, CEO of Penderyn Distillery, highlighted the strategic importance of this achievement: “Japan is an important market for world-class single malt whisky, making it a key target market for Penderyn Single Malt Welsh Whisky. We have a great partner (Whisk-E), and together, we plan to build awareness and a reputation for our unique brand from Wales.
“This recognition in Japan will be a great achievement to support our export strategy.”
Japan is the world’s fourth-largest economy, with 124 million consumers.
Penderyn has achieved ‘significant success’ in Asian markets, selling 10,000 cases in the Asia Pacific region in 2024.
Under Davies’ leadership, the distiller operates three facilities with a production capacity of 900,000 litres of pure alcohol annually, equivalent to approximately 2.5 million bottles of whisky.
Nicole Liu, Asia manager at Penderyn, added: “Our Dragon series, especially Penderyn Legend, resonates strongly with Asian consumers seeking unique, premium whisky experiences.”
The brand said securing Japanese market protection is ‘a testament to Welsh craftsmanship, innovation, and the growing global reputation of Welsh whisky.’
Penderyn announced a partnership with Cygnet Gin, another brand from Wales, on the same day as the Japanese market ruling (7 January).
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