Trojka Vodka marks 30 years with rebrand
Diwisa-owned Swiss vodka brand Trojka has unveiled a new bottle, logo and label design to celebrate its 30th anniversary in 2024.
With the new minimalistic design, which launches across the brand’s full range of vodkas and vodka liqueurs, Trojka aims to strengthen its presence in the young, urban scene.
Rebecca Mathys, brand manager at Trojka, commented: “With this redesign, we’re proud not only to celebrate our heritage but also to show that we want to keep our finger on the pulse. It’s about pushing boundaries and always trying new things.”
The brand offers 10 different expressions, each of which has been signed with a signature colour representing each flavour.
In addition to the redesign, Trojka has discounted some of its products to make room for new trending expressions in the future.
Anke Krocker, designer at the Win, said: “We wanted to create something that was both visually appealing and symbolically strong. The new bottle design embodies simplicity and variety in one.
“There’s more to it than just a drink; it’s an expression of joie de vivre. The bottle is a real highlight on your bar counter. It’s fun to hold it in your hand and mix drinks.”
The new bottles were launched in mid-October 2024, and are now available in Swiss bars, clubs, events and retail stores.
Launched in 1994, Trojka is available in 10 countries worldwide.
With the new look, the brand hopes to expand its distribution to new markets.
At The Design & Packaging Masters 2024, Trojka’s new design was recognised with a Silver medal.
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