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Neit Whiskey prepares for UK launch
Irish whiskey brand Neit has partnered with London-based PR and creative agency RG2 Communications to launch in the UK.
The whiskey brand, established in 2024 by brothers Francesco and Luca Fracassi, aims to redefine traditional whisky culture by appealing to a new generation of drinkers.
Neit endeavours to take a contemporary approach, with a focus on community-building and storytelling.
With RG2 Communications’ support as the brand’s agency of record, Neit Whiskey is set to make its entry into the UK market.
The PR company will lead Neit’s media relations, drive awareness, and foster brand partnerships across the travel, hospitality and luxury lifestyle sectors.
Luca Fracassi said: “We are incredibly excited to launch Neit in the UK, a market that celebrates both tradition and innovation in equal measure.
“Our vision has always been to craft a whiskey that not only honours the rich heritage of Irish distilling but also breaks new ground by appealing to a modern and diverse audience.
“With this new partnership, we hope to redefine whiskey culture and create a brand that resonates with all.”
Neit offers a diverse range of cask varieties, each selected to create distinct flavour profiles that cater to both traditional whisky enthusiasts and modern palates.
The brand’s cask programme includes ex-Bourbon, Madeira, and Moscatel casks, as well as finishes in Sherry, rum, and Cognac casks.
Grace Hitchen-Hilsley, principal and co-founder of RG2 Communications, commented: “We are thrilled to be representing Neit Whiskey as they embark on this exciting journey into the UK market.
“Neit’s bold vision to reshape whiskey culture is a perfect fit for RG2’s creative approach to brand storytelling. We look forward to spearheading this launch and introducing Neit to both traditional connoisseurs and a new generation of whiskey lovers.”
RG2 will oversee an integrated communications strategy designed to position Neit as the leading independent premium whiskey brand in the UK.
This includes managing media relations, activating brand partnerships, and driving awareness through high-impact travel, hospitality, and lifestyle campaigns.
Last year, Neit Whiskey announced its launch in the US. The brand is also available in Italy through ElevenTrade.
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