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Face It Together: The Drinks Trust seeks £1m

Industry charity The Drinks Trust helped 2,000 more individuals in 2024 compared with 2023 and is now looking to raise £1 million (US$1.2m) to deliver more help this year.

Drinks Trust Face it Together
Face It Together: the new campaign hopes to raise £1m

The Drinks Trust is working to raise the funds through its new campaign, Face It Together.

In 2024, the industry charity supported a total of 7,553 people who work across the drinks and hospitality sectors.

However, in 2025 the charity is anticipating additional support will be sought by those in need.

According to the Joseph Rowntree Foundation, 22% of working-age adults will experience poverty in 2025.

Nicky Burston, CEO of The Drinks Trust, said: “On the back of Covid and the cost-of-living crisis, our colleagues’ financial resilience is at an all-time low, and the slightest drop in income for some can make the difference between being able to cope and sliding into poverty and debt.

“Many of us know first-hand that circumstances can change on a sixpence, and it is vital that we are able to continue to provide immediate financial assistance to those who find themselves in urgent need, in their time of deepest crisis.”

The Drinks Trust
Support: The Drinks Trust’s support line is available to help

The Face It Together campaign is a ‘call to action’ for the trade. The Drinks Trust hopes the initiative will bring the industry together, raise money, and deliver essential services to those in need.

Burston added: “We are all proud to be part of such a phenomenal group of people, for we know that the true strength of our industry lies in our ability to pull together.

“The combined power of our efforts is our unique alchemy that transforms each individual contribution into our collective force for widespread good. Let us stand together as we have done since 1886 to answer our biggest challenge yet.

“We want to support our colleagues in their time of need with financial assistance and emotional well-being and inspire them with learning so that we can help them stay and thrive in the industry we all love.”

Further information about the campaign is available online at faceittogether.org.uk.

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