Aperol targets après-ski season
Italian aperitivo brand Aperol has launched a series of après ski initiatives this winter, bringing its signature serve to ski destinations worldwide.
Aperol’s owner, Campari Group, is positioning the Aperol Spritz to be the cocktail choice for après ski social gatherings with new partnerships across ski resorts.
Described as a perfect match to alpine moments, the brand will host bar pop-ups and DJ-led celebrations in Canada, Italy, France, Switzerland, and Austria, as well as in mountain towns across the US, such as locations in Colorado, California, Nevada, and Montana.
In the US, Aperol is participating in après ski celebrations by sponsoring a series of concerts and events in Aspen throughout February and March.
To complement its après ski programme, the brand is unveiling the Aperol Après Ski Collection.
The collection features mix-and-match pieces inspired by Aperol’s ‘signature joyful hue and bubbly spirit’.
The Aperol Après Ski Capsule Collection will be available in the US, with prices starting at US$8 on the brand’s online shop.
Andrea Sengara, VP of marketing at Campari America, said: “Après ski and Aperol Spritz are a natural match, both rooted in creating joyful moments that bring people together. Through our new partnerships and programming, we’re excited to add a touch of Italian warmth and vibrancy to this beloved winter tradition, turning every gathering into an unforgettable experience.”
The Aperol Spritz is a cocktail made with three parts Aperol, two parts Cinzano Prosecco, and one part soda. It is served in a glass filled with ice and garnished with a slice of orange.
More information about Aperol’s après ski programming, partnership events, and merchandise collection can be found on the brand’s website.
Last year, the aperitivo brand renewed its partnership with the US Open Tennis Championship.
In December, the brand announced a partnership with electronic music festival Electric Daisy Carnival (EDC) Thailand 2025.
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