This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
News
Grand Marnier teams up with Future
Cognac-based orange liqueur Grand Marnier has partnered with Grammy Award-winning artist Future to launch its ‘Remix Your Legacy, Make It Grand’ campaign.
The new US-exclusive campaign between Grand Marnier and entertainer, songwriter and executive Future is designed to blend tradition with innovation.
In keeping with the brand’s ‘Grand Encounters’ initiative, which this year has featured a bartender video series and a partnership with 2 Chainz, the campaign aims to inspire fans to ‘remix their legacies by breaking tradition’.
Grand Marnier and Future will bring the multiyear partnership alive by engaging fans directly and hosting intimate pop experiences and activations across the US.
To kick off the partnership, Grand Marnier is inviting fans to attend exclusive Grand Margarita tasting events in New York City, Houston, and Atlanta from December through to early 2025. Attendees can savour signature brand cocktails and collect Future’s Dirty Sprite 2 vinyl to celebrate the artist’s 10-year journey in the spotlight.
The brand also invites the artist’s fans and Cognac lovers to join the celebration on Instagram and ‘remix their legacy’ by remixing and sharing an interpretation of the Grand Margarita for the chance to win one of three prizes, including a vinyl signed by Future.
More information about the tastings and the contest can be found on the brand’s US Instagram account.
Future commented: “As a fan of this iconic brand, it’s an honour to partner with Grand Marnier and create the Remix Your Legacy, Make It Grand campaign together.
“Just like the artistry involved in making music, Grand Marnier has perfected a recipe that embodies craftsmanship and heritage and encourages visionaries of all kinds to remix their legacies.
“As someone who’s flipped the script and reinvented how artists approach making music, I’m excited to see the response from fans and look forward to seeing how people remix their drink of choice and further elevate the Grand Marg.”
Future is recognised for pioneering melodic elements in trap music, collaborating with artists across various genres, including country, rap, R&B, and pop.
Andrea Sengara, vice-president of marketing at Campari America, said: “Partnering with Future for Remix Your Legacy, Make It Grand is a celebration of creativity and unconventionality.
“Like Grand Marnier, born from a blend of unexpected ingredients, this partnership honours tradition and inspires a generation to redefine what legacy means. We’re excited to continue championing the ambitious seekers of success and their stories that help shape our culture.”
Related news
Top 10 marketing moves from October 2024