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Grand Marnier teams up with 2 Chainz
Campari-owned Grand Marnier liqueur has launched a campaign with Grammy award-winning rapper 2 Chainz.
The new digital content series, called The Rouge Room, is dedicated to showcasing the power of unexpected combinations.
As part of its ethos of ‘Grand Encounters’, the brand collaborated with 2 Chainz, a multi-award-winning hip-hop icon and the host of the TV series Most Expensivest.
To celebrate Cinco de Mayo, the first visit to The Rouge Room features instructions on how to make a Grand Margarita using the brand’s Cognac-based orange liqueur.
“Teaming up with 2 Chainz for the launch of The Rouge Room content series allows us to forge deeper connections with consumers seeking new ways to savour and sip Grand Marnier,” said Andrea Sengara, vice president of marketing for Campari America.
The campaign will run from April to September, with further collaborations to follow.
The brand is also investing in its visibility across the US with its ‘Encounters on Road’ event series and a dedicated presence at the 2024 Roots Picnic on June 1-2 in Philadelphia.
Grand Marnier was launched in 1870 by Louis-Alexandre Marnier-Lapostolle.
In 2016, Gruppo Campari acquired the majority ownership stake in Grand Marnier.
Last year, Christophe Prat, Campari Group’s French icons managing director, revealed his plans to make Grand Marnier “the orange liqueur of choice”, leading The Spirits Business to name it as one of our liqueur brands to watch in 2024.