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Chivas Regal celebrates F1 deal with Tifosi Tartan
Chivas Regal has introduced a limited edition Tifosi Tartan to celebrate its recently announced partnership with the Scuderia Ferrari HP Formula One team.
The tartan has been revealed ahead of the final race of the Formula One season in Abu Dhabi (8 December) at a special event hosted by Scuderia Ferrari HP driver Charles Leclerc.
Created to honour Scuderia Ferrari HP loyal fans, the limited edition unisex kilts were handcrafted by expert kiltmaker Kinloch Anderson.
The apparel blends Chivas Regal’s Scottish heritage and Scuderia Ferrari HP’s tifosi, an Italian word used to describe the team’s passionate fanbase.
Liv Blankson, a fan of Scuderia Ferrari HP, commented: “Representing countless fans who, like me, hold Scuderia Ferrari HP close to their hearts, I’m so excited to not only celebrate the partnership between the team and Chivas Regal, but also style and showcase the Tifosi Tartan with pride this weekend, as the race season concludes in Abu Dhabi. It truly embodies what both brands stand for – a shared spirit of passion, excellence, and camaraderie.”
Created using Chivas Regal’s tartan and with a nod to the Ferrari Rosso Corsa red, the kilt symbolises ‘celebration, expression and pride’.
In November, Chivas Regal was named the official team partner of Scuderia Ferrari HP in a new multi-year partnership.
Nick Blacknell, global marketing director of Chivas Regal, added: “Tartan is such a rich part of Chivas Regal’s Scottish heritage, and the Tifosi Tartan is our tribute to Scuderia Ferrari HP’s dedicated fandom.
“We wanted to create something that both embodied our shared legacies of craft, innovation and luxury, as well as designing something special that the fans could wear with pride on race weekends. This is just the start of our journey together as we continue our commitment to collective success.”
Fans of Scuderia Ferrari can follow Chivas Regal’s social media channels to find out when a limited number of the kilts will be available.
Last month, Chivas Regal unveiled the latest expression in its non-age statement Extra range, Extra Smoky Cask Selection.
Earlier this week, Chivas Brothers officially submitted plans for its first Islay distillery to the Argyll and Bute Council.
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