News

Beluga gets festive in London

06 December 2024 By Miona Madsen

Noblewood Group-owned ultra-premium vodka brand Beluga has launched a retail campaign in London in the run-up to Christmas.

Beluga Christmas gingerbread village — The Beluga Gold Line Vodka gingerbread village in Mayfair

Designed to capture the attention of shoppers during the festive season, the new campaign features Beluga Gold Line Vodka in a series of bespoke window displays across retail locations in London.

Key locations for the campaign include Amathus in Muswell Hill, Drinks With Sasha on Duke Street, Jeroboams in Belgravia, and Hedonism Wines in Mayfair, where the brand has resurrected an outdoor gingerbread-themed Christmas display.

Nick Duncan, UK country manager at Noblewood Group, said: “Our window campaign reflects the sophistication and craftsmanship of Beluga Vodka, cementing our position in London’s luxury retail landscape. From Muswell Hill to Mayfair, these stunning displays bring Beluga to life in a way that speaks to our discerning customers during the peak trading season.

“This campaign underscores our commitment to redefining the vodka category and driving value in the ultra-premium spirits market.”

Noblewood Group was founded in 2022 and is a privately held production and global distribution company for premium spirits. The company operates its distillery and headquarters in Latvia and a production site in Montenegro.

The company acquired the worldwide intellectual property rights for the Beluga Vodka brand, excluding Russia, in October 2022 for US$75 million.

Last month, the brand secured a national listing for its Noble Vodka at more than 170 Booker branches across the UK.

In August, Beluga reunited with French crystal house Lalique to launch the second limited edition in the Epicure Series.