Whiskey Wash becomes price comparison site
Online community The Whiskey Wash has relaunched as a price comparison site in response to increasing consumer demand for premium-and-above whiskies.
The Whiskey Wash’s new platform has been designed to help users buy bottles of whisky at the lowest price, while helping retailers find consumers without having to ‘battle with algorithms and ad spend’.
Mark Littler, owner of The Whiskey Wash, said: “The whisky market can be overwhelmingly complex and challenging to navigate. While most retailers and auctioneers provide excellent customer service and seamless order-to-delivery options, buyers often remain loyal due to the physical difficulty of browsing hundreds of online options.
“The Whiskey Wash features in-depth insights and reviews on hundreds of global whisky brands, offering novices and enthusiasts alike a way to discover new brands and research new purchases.
“We wanted to build on this offering with our new price comparison tool that takes away the hassle of endless searches and provides a transparent and user-friendly experience for both buyers and sellers.”
The Whiskey Wash is described as a one-stop-shop that brings approved global retailers, auctioneers and distributors together with whisky enthusiasts across the world.
It has more than 12,000 pages of content, including reviews, buying guides, and new product launches. It is also one of the largest ad-free whisky platforms online.
Littler has previously weighed in on the issue surrounding fraudulent cask investment platforms.
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