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Komos Tequila debuts in Dubai Duty Free
Ultra-premium Tequila brand Komos has expanded its global travel retail (GTR) presence at one of the world’s largest airport retailers.
Two of the brand’s expressions, Komos Reposado Rosa and Añejo Cristalino will be available in Dubai International Airport’s duty free shops in partnership with distributor MMI Group.
Mike Glen, managing director of MMI Group, stated: “We’re proud to continue to bring more to life to our customers and passengers with exceptional products to discover along their journey.
“Tequila Komos has seen great success in Dubai, satiating residents’ and tourists’ appetite for ultra-luxury Tequila, and having it available now in Dubai airport will introduce this magnificent tequila to more passengers.”
With ‘sustained international demand’ for premium agave spirits, Tequila Komos said it expected to gain further traction in the region with an expanded presence at one of the ‘world’s busiest’ airport hubs.
Leslie Serrero, international managing director of Casa Komos Brands Group, also commented: “The excitement for agave products remains high across the world – agave spirits continue to see tremendous growth in the GTR market, with the ultra-premium Tequila category gaining additional share and expected to spearhead status spirits growth over the next few years.
“Komos was built with a global mindset, so it lends itself perfectly to the GTR channel and is a natural fit for large international airport retailers like Dubai Duty Free.”
Komos Tequila’s are offered at 40% ABV. The brand’s Añejo Cristalino has a suggested retail price of US$205.56 with Komos Reposado Rosa retailing for US$188.89.
Sharon Beecham, senior VP for purchasing of Dubai Duty Free, commented: ‘’We are excited to introduce award-winning Tequila Komos at Dubai Duty Free, enriching our luxury spirits selection with its unparalleled craftsmanship and sophistication. This launch underscores our commitment to providing discerning travellers with the finest global products, enhancing their shopping experience.’’
In August, Komos Tequila launched a Reposado Cristalino expression exclusively for GTR.
The premium Tequila brand made its UK debut in April 2023.
Joe Marchese, co-founder and co-CEO of Casa Komos Brands Group (CKBG), added: “Given the success Komos has seen since launching at JFK this summer, the next logical step for the brand was to expand through global travel retail accounts beyond the Americas and into the Middle East.
“Expanding brand presence and building awareness in hubs such as Dubai Duty Free – where global affluent consumers travel – will surely bring further growth for the Komos portfolio.”
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